Affiliate referral URLs can include a campaign parameter to help affiliates track and monitor the performance of their affiliate links.
You can name your campaigns in the Affiliate Area when generating an affiliate referral link, or manually append a campaign name to an affiliate referral link. When using the generator, the campaign name will be automatically appended to your affiliate referral link.
Here are a couple of examples of what the affiliate referral link looks like with a campaign parameter added:
- http://yourwebsite.com/product-1/?aff=123&campaign=twitterjanuary
- http://yourwebsite.com/aff/123/?campaign=twitterjanuary
Affiliate Area
Affiliates may wish to use campaigns to place specific affiliate links in specific marketing channels – such as in an email, on a particular social media platform, or on your own website.
The campaigns you create are visible in the Statistics tab when you are logged in to the Affiliate Area. This tab also shows the following campaign data:
- The number of visits through a specific campaign referral link
- How many unique referral links have been used for that campaign
- Whether the conversion was successful (a referral was generated)
- And what the conversion rate is for that particular campaign.
Some examples of campaign names an affiliate might use are: “Anti Aging Supplements”, “Twitter January”, “Facebook sale”, “Diet & Fitness”, and so on. This could be aligned with the marketing material we provide to you, or a sale or promotion we are running.
A shorter, simpler campaign name usually works best. Think of it like a coupon code – a campaign name between 15 and 25 characters can effectively describe a date, product, and channel for where a specific campaign link is being shared. Additionally, some social media channels have a limited amount of characters available. The more characters you use in your affiliate referral link, the less space you have to market your product or site.
Using this campaign parameter will allow affiliates to identify where you should focus your marketing efforts for maximum sales and referrals.