What is email marketing?
Email marketing occurs when you (or your company) sends a commercial message to a group of people by use of electronic mail (email). If you use emails for sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again, then you are email marketing.
Email highly effective way of directly affecting your bottom line and actually growing your business. It generates the highest ROI for marketers. According to campaignmonitor.com, for every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them.
But, before you can engage in email marketing, you need an email list. Here are a few ideas on how to get started and how to grow your email list.
- Make your opt-in form prominent! As soon as you logged on to this page, the first thing you see is a request to sign up for our newsletter – right at the top of the page – I am not shy about asking.
- The experts at Constant Contact provided a comprehensive guide. You can download it here
- Here is a An infographic by the team at ELIV8 – 21 strategies for quickly building a profitable email list
Over to you. Do you have additional tips? Post them in the comments below.